There are many ways to communicate to clients, and it is important for a practice to build multiple channels for communication. This allows the practice to reach its customers in ways the customers prefer. In a recent project we began building these channels so that we could use them to effectively reach clients. Part of this required spreading out the duties of maintaining the channels between several employees and setting up ongoing maintenance of the channels. We quickly put the infrastructure in place, and we can now communicate about monthly specials, or other important information, through social media, the website, signs, email, and employee interactions with ease.